by Rachel Lambert | Feb 18, 2021 | News, Our News, PR Guidance
Words are powerful. We all know that words can heal and hurt, criticise and praise, encourage or discourage. Words stir many emotions, both in a positive and negative way. That is why the wording we use in our marketing communications, and the content we publish on...
by Rachel Lambert | Jun 17, 2020 | News, PR Guidance
As many businesses gradually re-open after lockdown, there are some sectors that are inevitably going to find the process more difficult than others. Sectors such as the hospitality, conference and events industries; leisure and retail (especially hair and beauty...
by Rachel Lambert | Apr 2, 2019 | News, PR Guidance
Client case studies and testimonials can be extremely beneficial to PR and marketing strategies for a variety of reasons. But to get the most effective exposure and engagement out of your case studies, it’s important that they are well-written, well-presented and...
by Rachel Lambert | Jan 18, 2019 | PR Guidance
2019 is well and truly here and if your business is reviewing its PR strategy, then this could be a timely read. PR (the acronym for Public Relations) is broadly about managing your company’s reputation and image, and how it is communicated to the public. There is of...
