In the absence of physical exhibitions and face to face networking events, it may not be the easiest of times to launch an innovative new product. But, there are ways and means of doing so effectively.
One of our areas of ‘specialist experience’ is promoting brands and associated products to those who have a responsibility for Health and Safety in the workplace. We have a long-established track record of effectively getting press coverage for our clients, while also supporting them with other aspects of marketing.
We have, for many years, been writing press releases and articles for the Health and Safety media, successfully promoting a variety of safety products, and the companies behind them. That said, there’s certainly more to us than press release generation.
Sometimes, we like to do things a little differently and have orchestrated some imaginative PR campaigns over the years which have helped our clients to stand out “for all the right reasons”.
We have also produced content for informative e-books on a variety of topics, as well as a range of thought leadership articles and expert opinion contributions for trade magazines. We can provide engaging website content to keep sites fresh and interesting, alongside copywriting services that hit exactly the right tone of voice for corporate communications, or product literature. All of which provides a lot of interesting material for sharing on social media platforms.
And there’s more … scripts for video productions, exhibition planning, event management and sponsorship activation can be thrown into the mix too.
For those companies that have their own dedicated marketing department, we can become a flexible extension of the team, as we have done for COBA Europe.
COBA Europe, part of the COBA International group of companies, is an excellent example of how we have supported the growth of a brand.
We have been instrumental in managing PR for COBA Europe since 1992, a manufacturer of floor safety products, as well as safety knives, that today enjoys global recognition.
“I have worked with Rachel at Kingston PR for many years whilst she handled all of the public relations for COBA Europe Ltd. Rachel is very experienced in the sector and offers an extremely professional approach to PR,” says Chris Stanley, Group Commercial Director, COBA Europe EMEA.
Chris expands further, “Rachel assisted us in numerous levels of public relations from the marketing build-up of exhibitions, to handling all our new product launches across many trade publications. I would recommend Kingston PR to any company based on Rachel’s experience and professional approach.”
Please contact us to find out more and chat about your PR requirements.