Your website is one of your most important marketing tools; a shop window for your business. Keeping the content fresh and updated with your latest news, offers and information is pivotal to its visibility in search engines, and of course reaching your all-important customers.
It is all too easy to let this slip. An out-of-date website is quite frankly a ‘turn-off’ for customers, not to mention detrimental to sales, which is why there are many advantages of using the website content management services of specialist agencies, such as those provided by Kingston PR.
We are finding that more and more clients are turning to us to manage their online newsrooms, and website content in general. This is because some companies simply don’t have the time or resources in-house to do this on a regular basis. Some also struggle for news content ideas and consequently put the task on the backburner for ‘another day’!
At Kingston PR, we actively suggest ideas for news content, and then if accepted by our clients, write the copy and once approved, upload it to the client website. We also can produce case studies, feature length articles and eBooks, and assist with video content and presentation.
All our copy is professionally written to high standards, in a tone and manner that will engage your audience. We take time to understand your business, and your expectations – supporting you with a cost-effective website news management service.
For some clients, we also manage their social media so as soon as a news item is posted on a website, it can also be shared via the relevant platforms such as LinkedIn, Twitter, Instagram, Facebook and so on. After all, if you have something positive to say, then why not share it with your existing and potential customers?
We work with companies from a wide range of sectors, and if we are new to your industry, then don’t worry, we take the time to learn about it and the initial research we conduct is carried out free of charge.
To give some idea of our diversity, we work with clients reaching out to audiences in:
Health and Safety – Facilities Management – Architecture, Specification, Interior Design, Construction – Construction Plant and Equipment – Industrial / Engineering – Agriculture – Equestrian and Country Lifestyle – Gardening and Landscaping – Finance – Document Management – Corporate Hospitality, Conferencing and Events – Removals and Storage – Retail and Fashion – and more …!
If you need assistance with your website content management or require PR support in general, then please contact us for further details.