A+A 2019 in Düsseldorf, regarded as the world’s largest trade fair for the health and safety sector, has once again been and gone. As a provider of PR services to manufacturers and suppliers of health and safety products, we always follow the latest developments at exhibitions with interest.
According to our client, the safety matting manufacturer, COBA Europe Ltd, who is a regular exhibitor at A+A, it was yet another very successful event, at which they launched a comprehensive new catalogue alongside some significant new floor safety products; projects we have been pleased to support with some specific copywriting and proof-reading services. We will also be rolling out a programme of press releases very shortly to promote these new products to health and safety audiences in the UK and overseas.
PR for health and safety
We can help other companies and organisations with the promotion of their health and safety products too across many different marketing channels. So, if this is relevant to your business, you may be interested to learn that Kingston PR has nearly 30 years’ experience in reaching audiences in this sector through professionally crafted PR campaigns. We help our clients secure valuable publicity through the industry’s trade media and beyond, having built relationships with respected editors and journalists in the health and safety sector.
Kingston PR can assist with all aspects of online and offline PR: from press release creation and distribution, to the research and writing of knowledgeable feature length articles, extending to expert opinion editorials, industry commentary, eBooks and white papers.
We also understand the importance of producing engaging website content, which while being interesting to readers, is also supporting organic SEO strategies. It isn’t just feature-length articles that we get involved with; we can manage and maintain your website newsroom or blog on your behalf, to ensure your website news is always up-to-date and topical for optimum engagement.
“While we help promote businesses across many different sectors, we have over the years developed a special relationship with the health and safety media, which places us in a strong position when it comes to offering PR services to companies manufacturing or supplying safety products and services,” says Rachel Lambert who started Kingston PR back in 1992.
Clients can use us for ad hoc campaigns or as part of a regular retained service. We are flexible too in terms of the level of support we can provide; from a simple one-off consultation or a basic ‘PR audit’, to strategic planning and implementation of comprehensive multi-channel PR campaigns.
For clients with their own in-house marketing teams, such as COBA Europe, we provide an extra layer of support bringing specialist experience in liaising and communicating with the health and safety media. We continue to play a pivotal role in gaining press coverage for COBA and we are proud to say that they have been a longstanding client.
Services to promote safety products include:
- Press Releases and distribution to the Health and Safety media and broader audiences if required.
- Professionally researched and written website content to engage readers and help websites rank better organically in search engines.
- Feature length articles, case studies, eBooks and white papers on health and safety related topics.
- Website content including newsroom management and blog articles.
- Social media management.
- Support in producing advertising materials.
- Exhibition stand planning and co-ordination.
- Event management, such as product launches, conferences and special events.
If you have a safety product that you would like to promote to health and safety professionals, then please get in touch to see how we can support you with effective and affordable PR services.