‘Time’ is precious we know, and in business ‘time’ famously costs money. It’s little surprise then, that none of us want to waste time and most of us want to spend our working hours productively and profitably for our businesses.
It is true that not every business has a dedicated PR and Marketing team, and for smaller businesses it’s a job function that is very often juggled with Sales roles. It’s one reason why many company websites are not regularly updated with latest news.
Even those of us directly involved with PR and marketing appreciate the challenges as other day-to-day activities in the workplace (especially those that are deadline driven) take priority. Poor old ‘website content production’ gets pushed down the pile!
But, we shouldn’t ignore this if we want our websites to be visible in search engines, and ultimately to our customers and target audiences. Adding good quality, interesting news and helpful website content in the form of blogs or informative articles can really boost performance with organic SEO. Sharing your good news stories via social media helps even more.
It’s a reason why we are helping more and more SME sized businesses with their website content; from writing press releases and blogs, to producing technical ‘ask the expert’ or industry-related insights and articles, all of which are published on their websites.
If website content is your responsibility and you find this time-consuming and sometimes daunting, then why not consider outsourcing it to Kingston PR? We help small to medium sized businesses from many different sectors, by managing and producing their website content, whether your target audience is B2b or B2c. Don’t worry if you are stuck for ideas because we can help you generate fresh newsworthy stories, blogs and articles.
And, if you wish, we can manage the social media on your behalf too, to maximise awareness in your brand and business.
Professionally-written copy, regularly updated websites, greater website visibility, affordable rates … and more time for you to concentrate on your key tasks; what’s not to love?! Please contact us to find out more.